PRESS RELEASES

Google Machine Learning has proven to be a reliable and powerful tool in managing the daily functions of every account it holds. It demonstrates the remarkable role machine learning plays in optimising performance, efficiency, and profitability in digital advertising. By using the power of generative AI, Google Ads is creating a new era of AI-powered ads that will shape the future of digital advertising.

The landscape of Google Ads is constantly evolving, and staying current with creative asset guidelines is crucial for success. With Google’s recently improved AI capabilities, flexible AI powered campaigns reign supreme. Let's talk about the building blocks of these campaigns: your creative assets. Forget about pixel-perfect sizes; Google now prioritizes high-quality, eye-catching images that adapt to different ad formats.

Google Ads can be a powerful tool, but it's easy to feel frustrated when your campaigns aren't delivering the desired results. Let's dive into some strategies for optimizing your Google Ads campaigns, boosting their efficiency and effectiveness.

We have many customers that ask us “why doesn’t my Google Analytics and Facebook reporting align?” The reason is attribution.

Google Analytics and Facebook attribute sales in different ways which results in different numbers being reported. This can be confusing and can make it difficult to understand the full extent of your advertising performance.

Google Ads can be a powerful tool, but it's easy to feel frustrated when your campaigns aren't delivering the desired results. Let's dive into some strategies for optimizing your Google Ads campaigns, boosting their efficiency and effectiveness.

The reverberations of the COVID-19 pandemic have transformed consumer behaviour, with lasting impacts on the ways people socialise and shop. One of the most significant changes for retailers is the continued evolution of social media use and the corresponding growth in social commerce. It’s a shift retailers need to capitalise on in 2024.

Imagine navigating the ever-changing digital marketing landscape blindfolded. Yikes! That’s where tracking comes in, shining a bright light on your campaigns and revealing what’s working (and what’s not). By keeping tabs on user behavior, conversions, and campaign performance, you can optimize your strategies, allocate resources wisely, and achieve those all-important goals. 

YouTube, with its 2 billion monthly viewers, is a vibrant landscape for businesses to connect with engaged audiences. But navigating its advertising intricacies can be daunting. Fear not, data-driven insights are your secret weapon! Buckle up and discover the power of: