Social Media Terms You Need To Know In 2024

The reverberations of the COVID-19 pandemic have transformed consumer behaviour, with lasting impacts on the ways people socialise and shop. One of the most significant changes for retailers is the continued evolution of social media use and the corresponding growth in social commerce. It’s a shift retailers need to capitalise on in 2024.

Retailers must now reassess their omni-channel model and incorporate an effective social media strategy into their marketing mix. Still not convinced about the power of social? Consider these trends:

Facebook received 200,000 more sign-ups in Australia in 2023 compared to 2022.

More than 20.54 million Facebook and 12.52 million Instagram users in Australia.

More than 130 million Instagram users tap on shopping posts, per month.

8.1 million TikTok users in Australia.

Our guide: the top social media terms to help you succeed

As social media use goes up, so too does innovation, opportunities and challenges. This social media swell makes it hard for retailers to keep up. So, what do you need to know about social media right now? Well, our experts have compiled a list of social media terms into glossary, to help get your head in the game. This resource will equip you with the knowledge and language to better understand the social media world in 2024. 

Organic Content

Organic content also includes user-generated content (UGC), which is any form of content, such as images, videos, text, and audio, that has been posted by users on online platforms.

Paid Content

Paid content now also includes influencer partnerships, where brands pay influencers to promote their products or services on their social media platforms2.

Short-form Video Content

This refers to videos that are typically less than 5 minutes long. They are especially popular on platforms like TikTok and Instagram Reels. Short-form videos are a powerful tool for businesses to engage with their audience, tell a story, or even showcase their products or services in a creative and engaging way.

AI Content Creation

This is a new term referring to the use of artificial intelligence to generate content. This can range from simple tasks like auto-generating captions for images to more complex tasks like writing blog posts or creating videos1.

Shoppable Posts

These are social media posts or ads that directly link to a product purchase page.

In-app Checkout 

This is the feature that allows users to complete a purchase without leaving the social media platform.

In-Feed Ads

These are paid advertisements that are so well integrated they appear to be part of the platform’s content feed.

Page Usability

Page Usability refers to how usable a social media page is. In order to have good page usability, every piece of information needs to be presented clearly and in a way that aids — rather than hinders — a user’s browsing journey. Users should always be able to quickly and easily discover and interact with page content.

Post Frequency Cadence

Post Frequency Cadence encompasses the volume, timing and pattern of cross-platform delivery.

Product Tags

As the name suggests, Product Tags allow businesses to tag their catalogue products on social media image posts. Product tags include the item name.

Social Community & Content Management

Social Community & Content Management is an online retail service carried out by digital marketing agencies. It combines social media content creation and social media management, with the overall goal of improving a brands’ mental availability, influence and popularity.