Cotton on
Transforming Cotton On's email strategy
Email
Results
$2.35
revenue per email sent
17x
ROI
+36%
Average open rate
19%
Average CTRs
The Challenge
Cotton On use Salesforce Marketing Cloud but required email automation to better target site browsers with contextually relevant email content based on what they browsed on the website. Mashr Lab was approached to help solve this problem to ensure that shoppers would receive the right messages at the right time with the relevant content.
What we implemented
We identified the problem faced by Cotton On and proposed a tailored solution using their “done for you” service. Leveraging our expertise in email automation, our team devised a comprehensive strategy to re-engage browsers and encourage them to complete their purchase.
We implemented a handful of automations that helped skyrocket their email marketing.
- Product browse abandon
- Category browse abandon
- Cart and checkout abandon
- Site search abandon
After implementation, the above results could be seen in just 30 days.
Mashr Lab “provided Cotton On with a fast-to-market, flexible and scalable automated campaign solution that complimented our enterprise ESP. Their product and technical agility ensure commercial effectiveness balanced with great customer experience”.
Jarrod Heathcote
Group Head of eCommerce, Cotton On
- FINALISTGoogle Search InnovationGoogle Premier Partner Awards 2018
- FINALISTGoogle Search InnovationGoogle Premier Partner Awards 2018
- WinnerBest Social Selling / Commerce CampaignHashtag Asia Awards 2023
- FinalistBrand AwarenessGoogle Premier Partner Awards, 2024
- FINALISTLead GenerationGoogle Premier Partner Awards, 2024
- WinnerRising StarMicrosoft Partner Awards, 2021
- FINALISTOnline SalesGoogle Premier Partner Awards, 2021
- FINALISTAccount TeamGoogle Premier Partner Awards, 2021
- WinnerGoogle Shopping Ad ExcellenceGoogle Premier Partner Awards 2019
- FINALISTGoogle Search Ad ExcellenceGoogle Premier Partner Awards 2019
- FINALISTGrowing Businesses OnlineGoogle Premier Partner Awards 2019
- FINALISTGoogle Display Ad ExcellenceGoogle Premier Partner Awards 2019
- WINNERGoogle Shopping Ad InnovationGoogle Premier Partner Awards 2018
- WinnerBest eCommerce IntegratorNational Online Retailers Association 2018
- FINALISTGoogle Search InnovationGoogle Premier Partner Awards 2018
- FINALISTGoogle Search InnovationGoogle Premier Partner Awards 2018
- WinnerBest Social Selling / Commerce CampaignHashtag Asia Awards 2023
- FinalistBrand AwarenessGoogle Premier Partner Awards, 2024
- FINALISTLead GenerationGoogle Premier Partner Awards, 2024
- WinnerRising StarMicrosoft Partner Awards, 2021
- FINALISTOnline SalesGoogle Premier Partner Awards, 2021
- FINALISTAccount TeamGoogle Premier Partner Awards, 2021
- WinnerGoogle Shopping Ad ExcellenceGoogle Premier Partner Awards 2019
- FINALISTGoogle Search Ad ExcellenceGoogle Premier Partner Awards 2019
- FINALISTGrowing Businesses OnlineGoogle Premier Partner Awards 2019
- FINALISTGoogle Display Ad ExcellenceGoogle Premier Partner Awards 2019
- WINNERGoogle Shopping Ad InnovationGoogle Premier Partner Awards 2018
- WinnerBest eCommerce IntegratorNational Online Retailers Association 2018