Cotton on

Transforming Cotton On's email strategy




revenue per email sent




Average open rate


Average CTRs
The Challenge
Cotton On use Salesforce Marketing Cloud but required email automation to better target site browsers with contextually relevant email content based on what they browsed on the website. ​Mashr Lab was approached to help solve this problem to ensure that shoppers would receive the right messages at the right time with the relevant content. ​
What we implemented

We identified the problem faced by Cotton On and proposed a tailored solution using their “done for you” service. Leveraging our expertise in email automation, our team devised a comprehensive strategy to re-engage browsers and encourage them to complete their purchase.​

We implemented a handful of automations that helped skyrocket their email marketing.​

  1. Product browse abandon​
  2. Category browse abandon​
  3. Cart and checkout abandon ​
  4. Site search abandon  ​

After implementation, the above results could be seen in just 30 days.

Mashr Lab “provided Cotton On with a fast-to-market, flexible and scalable automated campaign solution that complimented our enterprise ESP. Their product and technical agility ensure commercial effectiveness balanced with great customer experience”.

Jarrod Heathcote

Group Head of eCommerce, Cotton On

Some of our clients