Gumbuya World
Gumbuya World's 'Get a Wildlife' Campaign
Results
47%
Email Open Rate
$250K+
Generated From Email in 30 Days
21%
Email Click Through Rate
$0.40
Revenue per Email
The Challenge
Capturing the summer revenue is crucial for Victorian theme parks, as 90% of their earnings are concentrated in the three-month peak season. In Victoria's competitive landscape, where three major theme parks vie for the summer influx, it becomes imperative to make your attraction the top choice for visitors. Gumbuya World, recognizing the fierce competition, has recently invested over $20 million in two state-of-the-art thrill rides. To highlight these new additions and seize consumer interest during a period when theme parks are aggressively marketing their attractions, Gumbuya World partnered with RQmedia to launch a dynamic campaign. This initiative aims to not only raise awareness of these cutting-edge rides but also to capture the consumer’s imagination and establish Gumbuya as the go-to summer destination.
What we implemented
RQmedia and Three Scoops embarked on a new Park identity that informed the campaign. The campaign “Get a Wildlife” was created which embraced the Parks’ location in the Victorian bushland, the Park’s unique Wildlife Sanctuary and the WILD new rides. The campaign who implemented in 3 phases: Teaser, Launch and Summer. A full media strategy was created leveraging TVC, BVOD, OOH, Radio, Paid and Organic Social and eDM.
- FINALISTGoogle Search InnovationGoogle Premier Partner Awards 2018
- FINALISTGoogle Search InnovationGoogle Premier Partner Awards 2018
- WinnerBest Social Selling / Commerce CampaignHashtag Asia Awards 2023
- FinalistBrand AwarenessGoogle Premier Partner Awards, 2024
- FINALISTLead GenerationGoogle Premier Partner Awards, 2024
- WinnerRising StarMicrosoft Partner Awards, 2021
- FINALISTOnline SalesGoogle Premier Partner Awards, 2021
- FINALISTAccount TeamGoogle Premier Partner Awards, 2021
- WinnerGoogle Shopping Ad ExcellenceGoogle Premier Partner Awards 2019
- FINALISTGoogle Search Ad ExcellenceGoogle Premier Partner Awards 2019
- FINALISTGrowing Businesses OnlineGoogle Premier Partner Awards 2019
- FINALISTGoogle Display Ad ExcellenceGoogle Premier Partner Awards 2019
- WINNERGoogle Shopping Ad InnovationGoogle Premier Partner Awards 2018
- WinnerBest eCommerce IntegratorNational Online Retailers Association 2018
- FINALISTGoogle Search InnovationGoogle Premier Partner Awards 2018
- FINALISTGoogle Search InnovationGoogle Premier Partner Awards 2018
- WinnerBest Social Selling / Commerce CampaignHashtag Asia Awards 2023
- FinalistBrand AwarenessGoogle Premier Partner Awards, 2024
- FINALISTLead GenerationGoogle Premier Partner Awards, 2024
- WinnerRising StarMicrosoft Partner Awards, 2021
- FINALISTOnline SalesGoogle Premier Partner Awards, 2021
- FINALISTAccount TeamGoogle Premier Partner Awards, 2021
- WinnerGoogle Shopping Ad ExcellenceGoogle Premier Partner Awards 2019
- FINALISTGoogle Search Ad ExcellenceGoogle Premier Partner Awards 2019
- FINALISTGrowing Businesses OnlineGoogle Premier Partner Awards 2019
- FINALISTGoogle Display Ad ExcellenceGoogle Premier Partner Awards 2019
- WINNERGoogle Shopping Ad InnovationGoogle Premier Partner Awards 2018
- WinnerBest eCommerce IntegratorNational Online Retailers Association 2018