THE NORTH FACE

Driving brand awareness for The North Face's Urban Adventure Campaign

Media

Results
Here's a snapshot of the outstanding results achieved compared to the previous year's sale:

7 million

Impressions

1.2 million

views

+$215k

value

+31,000

clicks

+22%

engagement

+36%

value
The Challenge
The North Face are well known for their outdoor clothing, and hiking gear. However, they also produce urban adventure gear. It was their goal to create brand awareness and build search presence in Google for their seasonal product ahead of peak trading periods. ​
What we implemented

Our strategy included upper funnel - three YouTube Campaigns reaching potential customers pre-winter and during winter. As well as lower funnel campaigns such as Display Campaigns, Performance Max Campaign and Search Campaign assisting the YouTube Campaign with additional creatives.

RQmedia has been an invaluable partner in True Alliance's paid search journey over the past five years. Their expertise and strategic approach have been instrumental in driving consistent growth and delivering exceptional results. We've been consistently impressed by their deep understanding of our business goals, their commitment to transparency, and their ability to adapt to the ever-changing paid search landscape. We highly recommend RQmedia to any business looking to maximize their PPC performance.

Ken Kennedy

True Alliance Group Head of Digital ANZ

Some of our clients