DAILY STEALS

Implementing a data-driven email strategy to build personalisation and connections

Results

16%

Increase in Total Revenue

22,500

New Subscribers to Newsletter

97%

Average Order Increase

15x

ROI on Initial Interest
The Challenge
Daily Steals website sees tens of millions of visits each month and has even more emails being sent. The company was sitting on a mountain of data they wanted to leverage to increase its sales through email, its most successful marketing channel.
What we implemented

In an effort to build more personalization and 1:1 connections, RQmedia developed and implemented a data driven email-marketing strategy to help Daily Steals obtain its goals.


RQmedia implemented the following campaigns:

  • Cart Abandonment
  • Product Page Browse
  • Site Search Browse
  • Category Browser
  • Welcome Series
  • Churning Customer Series
  • First Purchase Welcome

“Increased our total revenue by 16% without us lifting a finger. While their lifecycle campaigns have become our highest converting marketing channel.”

Deeon Brown

CMO

Some of our clients