DAILY STEALS
Implementing a data-driven email strategy to build personalisation and connections
Results
16%
Increase in Total Revenue
22,500
New Subscribers to Newsletter
97%
Average Order Increase
15x
ROI on Initial Interest
The Challenge
Daily Steals website sees tens of millions of visits each month and has even more emails being sent. The company was sitting on a mountain of data they wanted to leverage to increase its sales through email, its most successful marketing channel.
What we implemented
In an effort to build more personalization and 1:1 connections, RQmedia developed and implemented a data driven email-marketing strategy to help Daily Steals obtain its goals.
RQmedia implemented the following campaigns:
- Cart Abandonment
- Product Page Browse
- Site Search Browse
- Category Browser
- Welcome Series
- Churning Customer Series
- First Purchase Welcome
“Increased our total revenue by 16% without us lifting a finger. While their lifecycle campaigns have become our highest converting marketing channel.”
Deeon Brown
CMO
- FINALISTGoogle Search InnovationGoogle Premier Partner Awards 2018
- FINALISTGoogle Search InnovationGoogle Premier Partner Awards 2018
- WinnerBest Social Selling / Commerce CampaignHashtag Asia Awards 2023
- FinalistBrand AwarenessGoogle Premier Partner Awards, 2024
- FINALISTLead GenerationGoogle Premier Partner Awards, 2024
- WinnerRising StarMicrosoft Partner Awards, 2021
- FINALISTOnline SalesGoogle Premier Partner Awards, 2021
- FINALISTAccount TeamGoogle Premier Partner Awards, 2021
- WinnerGoogle Shopping Ad ExcellenceGoogle Premier Partner Awards 2019
- FINALISTGoogle Search Ad ExcellenceGoogle Premier Partner Awards 2019
- FINALISTGrowing Businesses OnlineGoogle Premier Partner Awards 2019
- FINALISTGoogle Display Ad ExcellenceGoogle Premier Partner Awards 2019
- WINNERGoogle Shopping Ad InnovationGoogle Premier Partner Awards 2018
- WinnerBest eCommerce IntegratorNational Online Retailers Association 2018
- FINALISTGoogle Search InnovationGoogle Premier Partner Awards 2018
- FINALISTGoogle Search InnovationGoogle Premier Partner Awards 2018
- WinnerBest Social Selling / Commerce CampaignHashtag Asia Awards 2023
- FinalistBrand AwarenessGoogle Premier Partner Awards, 2024
- FINALISTLead GenerationGoogle Premier Partner Awards, 2024
- WinnerRising StarMicrosoft Partner Awards, 2021
- FINALISTOnline SalesGoogle Premier Partner Awards, 2021
- FINALISTAccount TeamGoogle Premier Partner Awards, 2021
- WinnerGoogle Shopping Ad ExcellenceGoogle Premier Partner Awards 2019
- FINALISTGoogle Search Ad ExcellenceGoogle Premier Partner Awards 2019
- FINALISTGrowing Businesses OnlineGoogle Premier Partner Awards 2019
- FINALISTGoogle Display Ad ExcellenceGoogle Premier Partner Awards 2019
- WINNERGoogle Shopping Ad InnovationGoogle Premier Partner Awards 2018
- WinnerBest eCommerce IntegratorNational Online Retailers Association 2018