540% increase in email revenue



increase in retail income


Average open rate


Email list growth


increase in automations sent.
The Challenge
Before working with RQmedia, Millers were engaged with another vendor who could only run their shopping cart abandonment campaigns. Those campaigns were performing OK, but their digital team knew they could be doing much more to engage shoppers beyond shopping cart abandonment emails.​
What we implemented

Millers engaged RQmedia to power their ENTIRE lifecycle and behavioural email program so they could send additional campaigns beyond just cart abandonment messages and to bring all their lifecycle campaigns under one roof.​

We implemented 4 techniques that helped Millers skyrocket their email marketing:​

  • Product Browse Campaigns​
  • Category Browse Campaigns​
  • Entry and Exit Overlays​
  • Sophisticated Cart Abandonment Campaigns ​

“Increased our email revenue by 540% compared to our previous vendor, with campaigns far beyond cart abandonment emails.”​

Kerry Scotney

Head of eCommerce, Millers​

Some of our clients