Millers

540% increase in email revenue

Results

+540%

increase in retail income

+56%

Average open rate

+40%

Email list growth

5x

increase in automations sent.
The Challenge
Before working with RQmedia, Millers were engaged with another vendor who could only run their shopping cart abandonment campaigns. Those campaigns were performing OK, but their digital team knew they could be doing much more to engage shoppers beyond shopping cart abandonment emails.​
What we implemented

Millers engaged RQmedia to power their ENTIRE lifecycle and behavioural email program so they could send additional campaigns beyond just cart abandonment messages and to bring all their lifecycle campaigns under one roof.​

We implemented 4 techniques that helped Millers skyrocket their email marketing:​

  • Product Browse Campaigns​
  • Category Browse Campaigns​
  • Entry and Exit Overlays​
  • Sophisticated Cart Abandonment Campaigns ​

“Increased our email revenue by 540% compared to our previous vendor, with campaigns far beyond cart abandonment emails.”​

Kerry Scotney

Head of eCommerce, Millers​

Some of our clients

  • FINALIST
    Google Search Innovation
    Google Premier Partner Awards 2018
  • FINALIST
    Google Search Innovation
    Google Premier Partner Awards 2018
  • Winner
    Best Social Selling / Commerce Campaign
    Hashtag Asia Awards 2023
  • Finalist
    Brand Awareness
    Google Premier Partner Awards, 2024
  • FINALIST
    Lead Generation
    Google Premier Partner Awards, 2024
  • Winner
    Rising Star
    Microsoft Partner Awards, 2021
  • FINALIST
    Online Sales
    Google Premier Partner Awards, 2021
  • FINALIST
    Account Team
    Google Premier Partner Awards, 2021
  • Winner
    Google Shopping Ad Excellence
    Google Premier Partner Awards 2019
  • FINALIST
    Google Search Ad Excellence
    Google Premier Partner Awards 2019
  • FINALIST
    Growing Businesses Online
    Google Premier Partner Awards 2019
  • FINALIST
    Google Display Ad Excellence
    Google Premier Partner Awards 2019
  • WINNER
    Google Shopping Ad Innovation
    Google Premier Partner Awards 2018
  • Winner
    Best eCommerce Integrator
    National Online Retailers Association 2018
  • FINALIST
    Google Search Innovation
    Google Premier Partner Awards 2018
  • FINALIST
    Google Search Innovation
    Google Premier Partner Awards 2018
  • Winner
    Best Social Selling / Commerce Campaign
    Hashtag Asia Awards 2023
  • Finalist
    Brand Awareness
    Google Premier Partner Awards, 2024
  • FINALIST
    Lead Generation
    Google Premier Partner Awards, 2024
  • Winner
    Rising Star
    Microsoft Partner Awards, 2021
  • FINALIST
    Online Sales
    Google Premier Partner Awards, 2021
  • FINALIST
    Account Team
    Google Premier Partner Awards, 2021
  • Winner
    Google Shopping Ad Excellence
    Google Premier Partner Awards 2019
  • FINALIST
    Google Search Ad Excellence
    Google Premier Partner Awards 2019
  • FINALIST
    Growing Businesses Online
    Google Premier Partner Awards 2019
  • FINALIST
    Google Display Ad Excellence
    Google Premier Partner Awards 2019
  • WINNER
    Google Shopping Ad Innovation
    Google Premier Partner Awards 2018
  • Winner
    Best eCommerce Integrator
    National Online Retailers Association 2018