RQmedia joined forces with The Society Group to plan the complete media campaign for the event, kicking off the year’s summer series of events.​ For the campaign Sydney’s Transport emblazoned externally and internally. 130 panels we booked across the Sydney Light rail to target as many office workers as possible and the T1 North shore and Western lines. For regional commuters liveried the Oscar and Hunter trains targeting the Central coast, Newcastle and South Coast train lines​.

A full throttle campaign to drive awareness and ticket sales across Sydney and regional NSW in two weeks across:

• RADIO 4 X radio stations ​
• SYDNEY TRANSPORT Light Rail, Regional trains​
• PRESS National – Weekend and Dailies​
• OUT OF HOME Office Tower blocks​
• DIGITAL Search, Social: FB, Insta, Tik Tok, YouTube, Google Display​