Fiji Airways needed to bring tourists back to the country after spending the last couple of years in lockdown. To do this Fiji Airways expanded from its current digital advertising platforms, Google and Microsoft, and started increasing its social advertising spend to further push their campaigns to heights never experienced. ​RQmedia was tasked to leverage social media to increase the number of bookings and in turn, revenue for Fiji Airways. The campaign was run from 1 October 2022 to 31 December 2022 with a budget of US$250,000.​