KB AUTHORITY

Creating a comprehensive email strategy to re-engage browsing customers to purchase

Results

19%

Increase in Total Site Sales

65%

Increase in Average Open Rate

40%

Increase in Average CTR

653%

Increase in Conversion Rate
(compared to on-site average)
The Challenge
KB Authority recognized the need to engage and re-engage their website visitors who were browsing their extensive catalog. They sought a solution to remind customers of the products they had shown interest in, with the goal of increasing their chances of converting those browsers into buyers.
What we implemented

RQmedia quickly identified the problem faced by KB Authority and proposed a tailored solution using their “done for you” service. Leveraging RQmedia's expertise in browse related campaigns, the team devised a comprehensive strategy to re-engage the browsing customers and guide them towards making a purchase.
‍

1. Site Search Campaign
2. Category Browse Campaign
3. Product Browse Campaign
4. Cart Abandonment Campaigns

RQmedia "offered a great solution to a very big problem that we had on our website.  It’s been a pleasure working with [them] and their results really speak for themselves.”

Greg S.

CEO

Some of our clients