KB AUTHORITY
Creating a comprehensive email strategy to re-engage browsing customers to purchase
19%
65%
40%
653%
(compared to on-site average)
RQmedia quickly identified the problem faced by KB Authority and proposed a tailored solution using their “done for you” service. Leveraging RQmedia's expertise in browse related campaigns, the team devised a comprehensive strategy to re-engage the browsing customers and guide them towards making a purchase.
By tracking users’ search terms and preferences, personalized emails were sent to remind customers of their recent search and provide recommendations based on their interests.
With the category browse campaign, personalized emails were sent to customers who had visited specific product categories and showcased popular products within those categories.
By monitoring individual browsing activities, personalized emails were triggered to remind customers of the products they had shown interest in.
In these personalized emails, customers who had added items to their cart but left the site without completing the purchase, were given a gentle reminded to finish the check-out process.
RQmedia "offered a great solution to a very big problem that we had on our website. It’s been a pleasure working with [them] and their results really speak for themselves.”
Greg S.
- FINALISTGoogle Search InnovationGoogle Premier Partner Awards 2018
- FINALISTGoogle Search InnovationGoogle Premier Partner Awards 2018
- WinnerBest Social Selling / Commerce CampaignHashtag Asia Awards 2023
- FinalistBrand AwarenessGoogle Premier Partner Awards, 2024
- FINALISTLead GenerationGoogle Premier Partner Awards, 2024
- WinnerRising StarMicrosoft Partner Awards, 2021
- FINALISTOnline SalesGoogle Premier Partner Awards, 2021
- FINALISTAccount TeamGoogle Premier Partner Awards, 2021
- WinnerGoogle Shopping Ad ExcellenceGoogle Premier Partner Awards 2019
- FINALISTGoogle Search Ad ExcellenceGoogle Premier Partner Awards 2019
- FINALISTGrowing Businesses OnlineGoogle Premier Partner Awards 2019
- FINALISTGoogle Display Ad ExcellenceGoogle Premier Partner Awards 2019
- WINNERGoogle Shopping Ad InnovationGoogle Premier Partner Awards 2018
- WinnerBest eCommerce IntegratorNational Online Retailers Association 2018
- FINALISTGoogle Search InnovationGoogle Premier Partner Awards 2018
- FINALISTGoogle Search InnovationGoogle Premier Partner Awards 2018
- WinnerBest Social Selling / Commerce CampaignHashtag Asia Awards 2023
- FinalistBrand AwarenessGoogle Premier Partner Awards, 2024
- FINALISTLead GenerationGoogle Premier Partner Awards, 2024
- WinnerRising StarMicrosoft Partner Awards, 2021
- FINALISTOnline SalesGoogle Premier Partner Awards, 2021
- FINALISTAccount TeamGoogle Premier Partner Awards, 2021
- WinnerGoogle Shopping Ad ExcellenceGoogle Premier Partner Awards 2019
- FINALISTGoogle Search Ad ExcellenceGoogle Premier Partner Awards 2019
- FINALISTGrowing Businesses OnlineGoogle Premier Partner Awards 2019
- FINALISTGoogle Display Ad ExcellenceGoogle Premier Partner Awards 2019
- WINNERGoogle Shopping Ad InnovationGoogle Premier Partner Awards 2018
- WinnerBest eCommerce IntegratorNational Online Retailers Association 2018