• Brand new Google account and website with no search intent or brand recognition
• Previous online partner had only achieved 2:1 POAS
• Bold target set: 8:1 ROAS by EOFY on $70–90k monthly ad spend

• Launched with Product Search and Performance Max campaigns using an optimised product data feed
• Used Value Based Bidding starting at 3:1 target ROAS, growing incrementally by 0.5:1 each month
• Demand Gen showcased top-selling products and was designed to complement and amplify Search and PMax performance
• Mid-campaign, introduced Demand Gen at $10k/month to accelerate brand awareness and new customer acquisition using first-party data

• Surpassed 8:1 ROAS target two months early, on an $80k spend
• Achieved this during a shortened trading period over Easter and ANZAC Day
• Client immediately raised the target to 10:1
• Hit 8.8:1 ROAS the following month on $91k spend
• Demand Gen now runs as a permanent part of the campaign mix

Launching a new e-commerce brand requires more than performance campaigns alone. Pairing a disciplined bidding strategy with Demand Gen for brand-building delivered ahead of target — turning a zero-history account into a high-performing revenue channel.