Sourcing the right keywords is crucial to ensure your Google Ads are served to the right person. Poorly chosen keywords will not only result in minimal traffic to your website, but also can be costly. Finding the best keywords for Google Ads can be done through your own research, as well as utilising Google’s numerous tools and data.
Below are a few simple ways to easily find new keywords for your campaigns:
Look At Keywords With Past Conversion Data
One simple way to find the best keywords for your Google Ads is to analyse past conversion data. Conversion data can show you which searches led to conversions previously in your account.
A simple way to see what might drive conversions is previous search term data in your account. To view past search terms, select the keywords tab on the left column of the Google Ads interface. Now select search terms in the top bar. Here you will find a list of search terms people have used, which have triggered your ads.
You can filter this data by conversions. A simple way to view the data is to set a filter of conversions = >1. This will allow you to view which searches have led to conversions. Google also shows whether these terms have been “added” to the campaign as keywords. This is a great way to see what searches have been converting that you are not currently bidding on.
Keyword Research Is A Great Place for Keywords For Google Ads
Keyword research is another effective way to find the best keywords for Google Ads campaigns. Keyword research involves analysing the way people search online.
Google provides a great tool called Keyword Planner which can be used to start your keyword research. This is found in the Google Ads interface by selecting Tools and Settings then Keyword Planner under the planning column. Here, you will be able to discover new keywords as well as getting search volume and forecasts.
Google allows you to either start with keywords you already use or your website URL to generate new keyword ideas. Once you enter products or services closely related to your business Google will produce keywords by relevance. Average monthly searches, competition and other information will also be provided.
It is important to remember that some keywords will be more competitive, as more people bid on them. As a result, these keywords will be more expensive to bid on.
Once you have selected the keywords you would like to use for your campaigns, Google allows you to add these to a plan. In a plan you can organise keywords into ad groups and campaigns. You may also want to change the parameters on different forecasts to see your plan’s potential success.
Use Your Product Information To Kind Keywords For Google Ads
An easy way to find relevant keywords for your Google Ads is to assess your product information. Product defining keywords are usually quite specific. These keywords could be descriptive in terms of brand name, product type, key features, size, colour and quantity.
An easy way to ensure these keywords are specific enough, is to think like a customer. Ask yourself, “If I was the customer what words would I search in Google to find what I am after?” After all, what you are trying to do is find the most direct way of putting your products or services in front of searches who are interested in purchasing.
For example, if you are selling sneakers, think to yourself, “if I was looking to purchase a pair of sneakers how would I search for them on Google?” A keyword such as ‘Size 10 Women’s Asics Gel Nimbus Black Sneakers’ is extremely specific and therefore, if you send a customer to a product information page, they will be able to identify whether they wish to purchase from you.
Using product information as keywords, along with optimising your product titles and descriptions on your website, is best employed with a Single Keyword Ad Group strategy. This will ensure the most relevant ads are serving to a customer’s searches. The more relevant your ads are to a customer, the lower your costs and the better your return.
Use Google To Find Similar Searches
What easier way to find the best keywords for Google Ads than go straight to the search engine itself! You can utilise Google searches to find additional keywords for your campaigns.
Google’s related searches, displayed at the bottom of a Google search, can double as another keyword planner tool. A search for “hand cream” identifies multiple other potential keywords such as “hand cream set” or “rose hand cream”. Not only does this suggest that these keywords also have traffic, it can give you examples of how to be more specific when targeting keywords.
Google is effectively providing you with alternative ways people may search for your products or services. If these keywords are relevant to what you are offering, consider adding them to your campaigns and ad groups.
Find The Best Keywords; Final Word
You should take a multifaceted approach to finding the best keywords for your Google Ads. Firstly, assess what has worked previously. Look at your historical search term conversion data. What searches are driving your conversions? Make sure these terms are added to your campaigns as keywords. Utilising Google Ads’ keyword planner to find additional keywords and forecasts. Make use of the search engine itself, Google! Look at similar search terms. Finally, ensure you look to your product information for descriptive keywords.
A combination of these methods is an easy way to find the best keywords for your Google Ads. However, as we touched upon, the way you implement these keywords is just as important.
How We Can Help
If you think dynamic remarketing can benefit your business we are here to help! Learn about our Google Shopping Ads Management and how we help our customers set up remarketing tags, manage Smart Shopping campaigns and work with Google to increase your opportunities to promote your products and services online. You may can also use our Google Shopping Feed Management service.
