e- Commerce Ready? Online retail is growing in Australia. So far in 2020, revenue from e-Commerce has already increased by 10% year on year. Given the current retail conditions, this number is only expected to rise. Whether they have an existing website or not, it’s never been more important for businesses to get e-Commerce ready. Here are the key things you need to know to make sure your website is eCommerce ready.
e- Commerce Ready = Shopping Cart
In order to be e-commerce ready your website needs to display your product catalogue and have secure shopping cart functionality. Users should be able to add your products to a shopping cart and purchase them on your site. You can create a ‘Headless e-Commerce’ site on platforms such as BigCommerce & Shopify to help you create a seamless method of selling your products. Both BigCommerce & Shopify are offering free trials at the moment. If you have a WordPress site you can achieve this with hosted shopping cart software like a WooCommerce plug-in.
Have A Secure Site
When visiting your site, users expect a secure and protected online experience. It’s encouraged that you implement HTTPS (Hypertext Transfer Protocol Secure) so that a user’s connection to your website is secure. Google wants to direct users to secure landing pages, so in order to get your website listing in Google, ensure your site is secure. The same goes for any advertising in Google, without a secure website, you cannot list your products in Google Shopping. We’ll go in to more detail a little further down in this blog.
Usable Website Speed
Something that can harm your website’s ability to be eCommerce ready is having a slow site-speed. Your website should have a usable site-speed and loading time across both your mobile and desktop pages. This can be checked using Google’s Page Speed Tool.
Quick fixes to increase your site speed include optimising image sizes, enabling compression and reducing any site redirects you may have in place.
Make Sure Your Site Can Take Payments
Consumers need to be able to pay for your products on your site. If you currently have a brick & mortar store, your POS system should be able to extend their service to your website.
If you don’t have a brick & mortar store, you can choose which Credit Card brand you wish to work with and then create a merchant account. You could also add a payment processor like PayPal. Other payment tools may be available to you through your website platform app stores. You should also include ‘buy now, pay later’ tools such as Afterpay so you can service more people.
Find An Appropriate Shipping Method
It’s important to find a method of fulfilling your orders. Depending on your products, AusPost or a shipping courier might be appropriate. It’s important to set cost and time expectations with your customers for each product you sell. If you are on Shopify or BigCommerce there are plenty of tools available through your web platform to integrate with your site and assist with fulfilment and shipping rates/rules.
It’s worth bearing in mind that if you plan on advertising your products in Google Shopping, accurate shipping rules by location, size or weight etc. are required.
Promote Your e-Commerce Ready Store
Once your store is set up, you need the right people to find your products. The first place to promote your store could be through your already established customer list. Try an email marketing strategy or posting on your social media accounts that you can now service your customers online. This is a great way to begin promoting for free.
To reach shoppers in the market for your products, we recommend starting paid online advertising with Google Shopping ads. Google Shopping ads display your products, their price and your brand, at the top of Google Search results, to consumers searching for what you sell. You’ll need to create a Google product feed for all of your website’s products to upload to Google Merchant Center to get started.
How We Can Help
If you think dynamic remarketing can benefit your business we are here to help! Learn about our Google Shopping Ads Management and how we help our customers set up remarketing tags, manage Smart Shopping campaigns and work with Google to increase your opportunities to promote your products and services online. You may also use our Google Shopping Feed Management service.
We also have some e-commerce platform specific services.