Through this time of uncertainty, Dynamic Creative has noticed a trend where established online retailers are seeing strong online growth during COVID-19 as more and more customers are looking to go online to buy. Dynamic Creative customers in industries such as homeware, fashion, electronics, and furniture (to name a few) have definitely seen increases.
As a whole across all Dynamic Creative customers, large and small, during COVID-19 saw year on year increases of:
- + 83% in revenue
- + 111% in conversions
As some of these industries are classed as non-essential during COVID-19, our strategy is to capitalise on trends and what is selling. For example, focus categories for a furniture company have changed from items such as bunk beds to office furniture and rugs to meet current consumers demand.
Many of our clients’ success is also due to the ability to be completely flexible with their Google Ads budgets and campaigns based on the Key Performance Metrics (KPIs). This allowed us to increase and move budgets from campaigns that weren’t hitting targets to campaigns that were. To maximise on sales, for many we run both smart shopping campaigns and our new enhanced single keyword ad groups for Google search which we launched late last year.
Below are some case study examples of growth that has come over the past two months. These examples are from a range of industries including homewares, electronics and fashion with outstanding uplifts.
Google Ads results trending upwards in March and April 2020 for these three small spending clients:
Spend increased from $72 to $150 while revenue increased from $2,000 to $8,000 per day. Overall, this account spent $6,000 and made $231,000 in revenue.
Spend increased from $77 to $400 while revenue increased from $1,000 to $15,000 per day. Overall, this account spent $12,000 and made $292,000 in revenue.
Spend increased from $250 to $650 while revenue increased from $8,000 to $21,000 per day. Overall, this account spent $23,300 and made $757,000 in revenue.
Google Ads results trending upwards in March and April 2020 for these two medium spending clients:
Spend increased from $600 to $1,500 while revenue increased from $7,000 to $14,000 per day. Overall, this account spent $73,200 and made $575,000 in revenue.
Spend increased from $270 to $8,000 while revenue increased from $800 to $40,000 per day. Overall, this account spent $149,000 and made $833,000 in revenue.
Google Ads results trending upwards in March and April 2020 for this large spending client:
Spend increased from $12,000 to $20,000 while revenue increased from $90,000 to $230,000 per day. Overall, this account spent $762,000 and made $9.2 million in revenue.
The above graphs show that our clients were able to achieve revenue growth by increasing their budgets based on demand and results at this time. The benefits of multiple campaigns types (search and shopping), plus the ability to be flexible with budgets speak for themselves. This flexibility allowed our clients to achieve more ‘real estate’ on Google, increased brand awareness and increased revenue returns.