Creative Assets: Embrace Quality, Ditch the Ruler

The landscape of Google Ads is constantly evolving, and staying current with creative asset guidelines is crucial for success. With Google’s recently improved AI capabilities, flexible AI powered campaigns reign supreme. Let's talk about the building blocks of these campaigns: your creative assets. Forget about pixel-perfect sizes; Google now prioritizes high-quality, eye-catching images that adapt to different ad formats. Bigger files are welcome too, with a 5MB limit for all assets, giving you more flexibility. Whether you prefer PNGs or JPEGs, both formats are accepted, so you can choose what works best for your visuals.

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Remember, variety is key! Don't limit yourself to just landscape and square format images. Experiment with portrait as well to grab attention in different ad placements. The increasing importance of Performance Max (PMax) campaigns highlights the need for flexible creatives. By providing Google with multiple options, your ads can seamlessly adapt to the various platforms PMax utilizes. Our internal data shows a direct correlation between 'Excellent' Ad Strength for PMax and higher conversion rates. By providing a robust selection of creative elements, you significantly improve your chances of achieving that coveted 'Excellent' rating.

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Now, let's avoid some common pitfalls:

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• Tiny, unreadable text: Make sure your logo text is clear and easy to read, even when shrunk down. If needed, rearrange elements for better visibility.

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• Background blues: Don't worry about white or transparent backgrounds anymore. Use any consistent background that doesn't make your text disappear.

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• Size obsession: Hyper focusing on pixel size recommendations is not as necessary anymore. Focus on high-quality images that Google can seamlessly resize for different placements. If your uploaded image is too small Google’s AI powered upscaling can adjust the image to fit the required format. 

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• Inconsistent branding: Does your logo look different across various assets? Ensure a unified brand identity across logos, images, and messaging for a cohesive and professional experience.

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• Misaligned messaging: Ensure your visuals and text complement and reinforce each other, instead of contradicting or confusing viewers.

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By following these tips and avoiding common mistakes, you can create effective creative assets that resonate with your audience and boost your campaign performance. Remember, staying informed and adapting to Google's evolving guidelines is key to staying ahead of the curve in the digital marketing world.

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